Analysis of performance The Commission plays an important role in supporting resourcing individuals and communities to better understand, and act on, human rights issues. Measuring the reach and accessibility of resources is an important way the Commission gauges progress toward this outcome. The Commission measures the click through rate to assess engagement and this year measured an average of 3.76 across all our social media platforms (Facebook 3.28%, Instagram 6.02%, LinkedIn 5.68%, Twitter 0.09%). In addition to the 21 resources developed this reporting period (please see Appendix 2 for a detailed list), comprehensive updates to all web materials were undertaken. Site analytics indicate significant improvements: • Digital certainty index (measuring quality and potential impact of digital presence: accessibility, useability, credibility and trustworthiness, search engine optimisation) − June 2023: 80.8/100 − June 2024: 88.5/100 • Quality assurance (measuring content quality & freshness, security, user experience) − June 2023: 62.6/100 − June 2024: 90.8/100 • Accessibility measuring effectiveness in meeting Web Content Accessibility Guideline standards, accessibility best practice) − June 2023: 82.4/100 − June 2024: 86.3/100 Individual engagement rates are also reviewed across campaigns and resources such as the resource kit and education campaign on the referendum Voice to Parliament for Aboriginal and Torres Strait Islander Peoples. Further information on this is outlined in the below narrative. Resource kit and education campaign: Referendum for a Voice to Parliament for Aboriginal and Torres Strait Islander Peoples In 2023 the Commission developed a resource kit and accompanying education campaign about the Referendum for a Voice to Parliament for Aboriginal and Torres Strait Islander peoples. The Commission’s Voice referendum resource suite and accompanying information campaign promoted anti-racist approaches, while acknowledging that a diversity of perspectives is critical to building a more inclusive and equitable society where everyone’s rights are respected. The resources and education campaign were designed to support public understanding of human rights principles as they related to the Referendum encouraging and supporting the Australian public Annual Report 2023–2024 • 43