“Youth for Rights” online camp held from 19-20 December. 4. ADVERTISEMENTS ON SUHAKAM AND HUMAN RIGHTS SUHAKAM stepped outside the box and promoted human rights and SUHAKAM by advertising on television, radio, and public transit. Our two main objectives were: i. To improve SUHAKAM’s visibility as an NHRI in Malaysia, as well as our services to the public at large. ii. To better connect with members of the public through human rights messages that are delivered innovatively. As an entry point, SUHAKAM opted for broadcast media and public transit as our advertising platform. The broadcast advertisements were aired on television and radio over Radio Television Malaysia (RTM) as well as Cats FM, a Sarawak-based private radio channel. The in-train advertisement was featured on the Mass Rapid Transit (MRT) and KTM Komuter. a) Broadcast media advertisement This 20-second long animated advertisement explained the concept of human rights and the basic rights every individual is entitled to regardless 16 ANNUAL REPORT 2020