Contents
1 Message from the Commissioner..........................................................................................................................................5
2 Executive summary...................................................................................................................................................................6
3 Introduction............................................................................................................................................................................. 10
3.1 About this research.......................................................................................................................................................................10
3.2 Objectives..........................................................................................................................................................................................10
3.3 Methodology....................................................................................................................................................................................11
4 Overview of literature review and content analysis...................................................................................................... 12
4.1 Summary............................................................................................................................................................................................12
4.2 Literature review.............................................................................................................................................................................12
4.3 Content analysis..............................................................................................................................................................................15
5 Qualitative interviews........................................................................................................................................................... 19
5.1 Summary............................................................................................................................................................................................19
5.2 Journalists, producers and editors.........................................................................................................................................20
5.3 Academics.........................................................................................................................................................................................32
5.4 Corporate communications practitioners............................................................................................................................35
6 Ways forward.......................................................................................................................................................................... 37
7 Appendix – Selected bibliography.................................................................................................................................... 38
4
Shaping Perceptions: How Australian Media Reports on Ageing